As a family within the eyewear business for nearly 100 years, we believe that each frame should reflect our rich heritage, which is founded upon four crucial elements; the best in technical innovation, the finest artistry and design, prime quality and culture of fine hand finishing.


Our approach to heritage and innovation blossoms with our designs. We love to push the oldest and simplest designs that are nearly 100 years old and give them a twist that will change the way to look at them. Every frame is a statement about aesthetics, technical innovation and impeccable craftsmanship.


As contradicting as it may seem with our heritage and long-standing background; in order to ensure functionality, we believe that innovation is a must in today’s world. We simply must push the boundaries of conventional materials such as acetate and implement the latest technologies such as titanium in our products. This approach allows us to bring a new aspect to classic designs and make them even more desirable than ever.


We have the simplest approach for quality: Use the best materials and follow the best production process. The art of making frames starts with sourcing the best materials, such as Mazzucchelli Acetate and Zeiss Lenses. Followed by the traditional steps of eyewear production which has been perfected by the craftsman in Italy. These two main points allow us to ensure that our frames meet the quality needs of even our most demanding customers.